Nexway, your online sales booster / Leader of e-content distribution, Nexway helps you develop your online sales

The Nexway distribution platform is provided in white label and includes all leading e-commerce functions at the forefront of the best practices. Strong of 8 years experience in the field of digital content distribution, it is constantly enriched and segmented to fully meet digital content providers and publishers’ requirements.
It is set up on equipment with fully redundant double systems and protected from intrusions and power shortages, ensuring complete safety.
Its three-tier structure allows maintenance in real time, and the platform remains available for customers 24/7. Completely evolutionary, it is composed of a front and back-offices associated to a secure payment gateway.

Front and back offices are adapted by our own technical department to meet the requirements specs of each of our partners and delivered ready to use, without any investment from their side.

The front office offers the following features:

> Completely transparent, it is adapted to the « look and feel », design and colors of the host site.

It offers :
> Proven ergonomics and navigation easiness.
> Different methods of payment and management of VAT rates by country.
> The best functions of Web e–Commerce

> Latest generation applications, with particularly smooth and appealing user interfaces, suitable for maximizing Visits/Sales conversion rates.
> Control of key digital sales tools such as trial centers (try & buy), renewal centers, order channels, cross-selling, etc
  - Latest generation applications, in particular fluent and appealing user interfaces, suitable for maximising Sales/Visits conversion rates.
  - Control of key digital sales tools such as test centres (try before purchase), update centres, order channels, etc
  - Dedicated applications for affiliates and resellers.
  - Products distribution in any kind : unit, package or bundle, licence, by subscription, etc
  - Dedicated services for marketing operations and partnerships, etc

In addition the back office provides all the necessary tools, amongst other things:

>Content and Master Management:
- Digital Right Management (DRM) and Master Protection,
- Product Update on master copies or by patches,
> Band-Width Use Optimization,
> Billing Management
> Transaction Checking and Fraud Detection,
> Customer and Affiliate Relationship Management,
> Real Time Sales Management and Analysis
> Multilingual & Multi-Currencies Product Catalogue Management by territory

Our solutions for portals and e-merchant sites enable the opening of digital channels giving access to a content cluster of more than 7,000 software references and 3,000 video games.

Moreover, the constant flow of new publishers in the Nexway network enables our partners to benefit from the "long tail" effect on their catalogue ensuring an unlimited access to the products.

The offer displayed on each e-merchant portal or website is entirely adaptable to their needs.

Our digital cluster

Digital content consumers are supposed to place, in the same session, several orders covering multiple categories of products, software, video games, music and films. Our digital content cluster meets all these needs, simplifying the purchase act in a single cart.

Portal and e-merchant services

We provide each e-merchant and portal with the expertise and know-how of our sales team and our privileged relationships with hundreds of publishers to set up customized sales offers, sales events, special promotions, etc.

In addition, our localized customer service ensures a first level multilingual customer support, answering customers on behalf of each partner in all markets in Europe where established.

To date, our catalogue of digital products splits into two main categories:

> Software
Our software catalogue includes more than 7,500 references, thanks to profitable partnerships with more than 500 publishers.
All product categories are richly represented, for use on PCs or mobiles.

>Video games
With more than 500 partner publishers, we already reference more than 3,000 PC video games.
Our offer is aimed both at the hard core and casual gamers, including educational-game software.

Nexway’s digital offer stems from hundreds of publishers who trusted us already and whose products find great visibility and good sales prospects via our different distribution channels. Simultaneously, our strategic partners, portals and e-merchant sites leverage the diversity of our digital content display.

We provide tailored e-commerce solutions, with cutting-edge technology, marketing and logistics, to each player of the digital distribution channel with respect to their already existing network.

Thanks to the power of our unique distribution network, each publisher or content provider boosts the visibility of its products online and demultiplies their sales potential.

More than 10,000 references from more than 1,000 publishers are already displayed across the network woven by Nexway, offering an outstanding digital content cluster already sold by major e-merchant portals and websites across Europe.

Via these major e-commerce players, our publisher partners leverage visibility and sales potential, thus closing the loop of an e-commerce strategy in full expansion at the service of each of its players.

The Nexway digital distribution network currently extends throughout Europe in partnership with:
• French portals classified as the top 12 visited, such as Orange, 01Net, etc
• E-merchant sites classified as the top 20 in France, such as Fnac, Pixmania, VirginMega, Alapage, RueDuCommerce, Game, etc
• Major e-merchant sites expanding at European level such as Fnac et Pixmania,
• European major e-merchant sites, such as Gamestop (Italy), CHL (Italy), ElCorteIngles (Spain), etc

Portals

Several French ISP and other portals are already part of the Nexway digital distribution network, totaling more than 40 million visits a month.

E-merchants

Many major e-merchant sites leverage the richness of the digital content cluster offered by Nexway. Those classified among the top 20 French e-merchant sites alone total to more than 23 million visitors a month.

A globally woven network

Nexway is constantly developing its network globally with major e-commerce players.
The development of the Nexway network worldwide is a strategic axis which will result in the signing up of agreements with the main portals and e-merchant websites of each zone.

By entrusting us with the online promotion of their products, our partner publishers leverage our expertise in the field for:

Attracting and converting new consumers online,

Retaining and keeping customers’ loyalty.

For this purpose, Nexway’s in-house marketing team proposes relevant guidance and effective action adjusted to the specifications of each product and market, so that our partners can maximize their return on investment:

E-Mailing Campaigns, dedicated, grouped or redirected between publishers, using Nexway’s, Publisher’s or rental databases,

Deployment of Marketing Campaigns on Search Engines (SEM). A dedicated tool makes it possible to control their effectiveness in real time

Affiliation to boost sales and increase the products visibility,

Use of our digital distribution network to carry out promotional operations, flash sales, highlights, product launches, all developed in-house,

Online targeted advertising campaigns.

Advertising material is created in-house by the Nexway team.


Nexway 2011 / Global E-content solutionsINewsletter

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