The digital content market foreshadows a future of growth in constant evolution. This consumption mode could still undergo a lot of mutations, but it changes and questions traditional distribution schemes. We are experiencing more and more shelf shrinkage in supermarkets for software and video games. In the meantime, purchase behavior is evolving and lots of consumers prefer now buying by download.
New consumption modes more suitable for digital distribution are emerging, such as the « try & buy » model for software or the « free to play » for video games. The digital model is expanding in a viral way within blogs and other community sites with a decupled recommendation power.
As the Number One of the digital distribution in Europe, our expertise and know-how enable us to offer e-content publishers and e-commerce players localized white-labeled solutions and associated services tailored to all their needs.
Since its creation, Nexway has woven a unique digital distribution network which every player, publisher, E-merchant, portal and affiliate takes advantage of and contributes to expand on a worldwide level.
We could stick to just that, but in our trade many things remain to be invented. Because the digital content market is always in full evolution, we offer to work certain facets of it, and thus create new consumption attitudes leveraging the non-physical digital support.
All things considered, our strategy embodies our will to continue as a major player and creator of relevant and innovative schemes opening the doors to digital distribution worldwide.
