Local subsidiary of digital commerce leader now firmly established in the fast-growing Brazilian market for digital video games, apps, and software products.
NANTERRE, France; SAN FRANCISCO, California; and SÃO PAULO, Brazil (October 21, 2014) – Digital commerce provider Nexway announced that its Brazilian subsidiary has grown by leaps and bounds in the first half of 2014, securing significant customer references for its best-in-class managed e-commerce solutions for publishers and online retailers of digital video games, apps, and software products on PC and Android™ platforms.
“We see the Brazilian market for digital goods as one of the most promising for Nexway,” said Gilles Ridel, Nexway Founder and CEO. “Having secured top-tier references in the country for both our direct-to-consumer and indirect managed e-commerce solutions, we look forward to helping other digital publishers and their online retailers succeed in the Brazilian market,” also said Gilles Ridel.
“The Brazilian digital commerce market is challenging on several counts,” said Marcos Souza, Chief Financial Officer and Chief Operating Officer of No Zebra Network, whose editorial and download websites (including Baixaki and Click Jogos) have over 36 million unique visitors, giving the company one of the top ten largest online audiences in Brazil. “Consumers expect to be offered local payment methods, such as Boleto Bancário and installment payments. Complying with local e-commerce tax legislation takes local expertise. Nexway’s solidly implanted presence in the country and extensive digital PC software catalog was key to Baixaki’s choice of Nexway as a digital partner in Brazil,” also said Marcos Souza.
Onshore Brazilian Subsidiary since 2011
Recognizing the need for a local presence, Nexway set up a dedicated Brazilian subsidiary in São Paulo in 2011.
In Brazil, where stringent and complex regulations are in place, Nexway has the ability to receive end-user payments in Brazilian reals, execute currency conversion, and pay remittances in its customers’ preferred currency, including U.S. dollars and euros. In the Brazilian states where declarations of online sales must be performed online in real-time, the Nexway platform is integrated with all required state fiscal services.
Nexway supports popular local Brazilian payment methods including Boleto Bancário, local credit cards and installment payments – ensuring frictionless e-commerce checkouts in the country. Support for local credit cards is key in Brazil where offshore transactions using international credit cards incur extra taxes, collected by the banks.
Top-Tier References for the Company’s Managed E-Commerce Solutions
Nexway is pleased to announce that it now counts local Brazilian customer references for its full set of managed e-commerce solutions.
International security software vendor ESET™ now trusts the Nexway Publisher Webstore white-label download store solution to support direct-to-consumer digital sales of its award-winning PC security and antivirus software products in Brazil.
AVAST Software™ is live with the immersive Nexway In-App Store solution in the Brazilian market, helping boost conversions from the freemium to the premium version of its popular PC security software product.
Global PC software and PC video game publishers including Activision™, MAGIX™, IObit™, Ubisoft™, 2K Games™, SEGA™, Warner Bros.™ and Capcom™ are taking advantage of the Nexway Publisher Distribution solution to distribute their digital products in the online stores of Nexway’s fast growing network of digital retailer partners in Brazil.
Brazilian download destination website Baixaki™ now sells premium digital PC software titles in the Nexway Digital Catalog including those of Ashampoo®, MAGIX™ and IObit™ throughout its site, taking advantage of the lightweight Nexway Merchant Cart solution.
Leveraging the “plug-and-sell” Nexway Digital Catalog Web Service, extra.com.br, casasbahia.com.br and pontofrio.com.br – the three fast growing Brazilian e-commerce websites of international online retail leader Cnova – have recently started selling a broad set of premium downloadable PC video games.
With Android™ running over ninety percent of all smartphones in the country according to research recently carried out by Nielsen, the company is seeing strong interest for its new Android™ white-label app store solution.
Nexway (www.nexway.com) is a leading provider of globally managed e-commerce solutions for publishers and online retailers of downloadable PC software products, PC video games and Android™ apps. The company’s white-label online stores, in-app stores and app stores boost revenue of digital software products, video games, and apps with purchase, freemium, trial, subscription and item sales revenue models. Nexway is based in Nanterre, France and has subsidiaries in the USA, Brazil, Germany, Italy, Spain, Luxemburg, Morocco, Poland, and Japan. Leading companies relying on Nexway include retailers Orange™, Yahoo! Japan™, Kurio™, Softwareload™, Best Buy™, Pão de Açúcar™, and Amazon™; and publishers Kaspersky™, IMSI®/Design, Adobe™, SEGA™, Electronic Arts™, ESET™ and AVAST Software™.