Acquisition strengthens digital commerce provider’s ability to allow game publishers and their online retailers to monetize video games across all digital distribution channels, all revenue models, and all PC and Android devices.
SAN FRANCISCO, California and PARIS, France (June 3, 2014) – Digital commerce provider Nexway and operator of video game download portals Metaboli together announced that Nexway has completed the acquisition of the white label digital store division of Metaboli.
The assets acquired by Nexway complement its existing managed e-commerce solutions for publishers of video games and their online retailers.
White Label Digital Stores for Game Publishers
Nexway and the acquired division have historically competed in the market for white label download stores targeting video game publishers. Reference clients of the division include SEGA™, Focus™, and the Nadeo™ business unit of Ubisoft™. These clients and others are joining the dozens of top-tier video game and software publishers who trust Nexway to manage their digital stores – including Kaspersky™, IMSI®/Design, GData™, Bitdefender™, Kroll Ontrack™, Systran™, and AVAST Software™.
Plug-and-Sell Digital Catalog and White Label Stores for Online Retailers
Both the acquired division and Nexway were also competitors in the market for turnkey commerce solutions enabling online merchants to rapidly start selling premium video games as digital downloads. The acquired division’s merchant clients, including Fnac™, Best Buy™, Micromania™, Gamestop™, and Mediamarkt™, join the more than 200 online retailers around the world who already rely on Nexway to support their digital sales of video games, apps, and software products.
Nexway Uniquely Addresses the Fast Changing Digital Commerce Needs of Game Publishers and their Online Retailers
The ongoing transition to freemium, in-game item sales, and subscription monetization models versus the former buy and download paradigm; the rise of Android™ as the leading platform on smartphones and tablets; the emergence of independent Android™ apps and games marketplaces; the new expectation of consumers to access their favorite games on multiple devices – are all combining to revolutionize the strategies video game publishers and retailers must now adopt to market, sell and service their digital products.
Nexway’s technical leadership and capabilities are further strengthened with today’s acquisition. With its integrated set of managed e-commerce solutions, Nexway uniquely addresses the needs of the video game industry for innovative digital monetization solutions.
“We are thrilled to be joining forces with Metaboli’s white label division,” said Gilles Ridel, Founder and CEO of Nexway.“Our driving ambition is to help video game publishers and their online retailers thrive in the new digital economy. Only Nexway enables them to monetize video games everywhere, across all digital distribution channels, all revenue models, and all PC and Android™ devices,” also said Gilles Ridel.
With the transaction, Metaboli will now focus exclusively on its business-to-consumer video game download portals, which are marketed under the company’s owned and exclusive brands Gamesplanet™, Gametap™, Gametap Club™ and Metaboli™.
“Nexway was the partner of choice we naturally turned to when we decided to part with our white label business so that we may dedicate ourselves to our loyal customers around the world who enjoy our unique player-centric alternative to generalist marketplaces and keys resellers,” said Pierre Forest, Founder and CEO of Metaboli.
Nexway (www.nexway.com) is a leading provider of global managed e-commerce solutions for publishers and online retailers of downloadable PC software products, PC video games and Android™ apps. The company’s white label online stores, in-app stores and app stores boost revenue of digital software products, video games, and apps with purchase, freemium, trial, subscription and item sales revenue models. Nexway is based in Nanterre, France and has subsidiaries in the USA, Brazil, Germany, Italy, Spain, Luxemburg, Morocco, Poland, Switzerland, and Japan. Leading companies who rely on Nexway include retailers Orange™, Yahoo! Japan™, Kurio™, Softwareload™, Best Buy™, Pão de Açucar™, and Amazon™ and publishers Kaspersky™, IMSI®/Design, Adobe™, SEGA™, Electronic Arts™, ESET™ and AVAST Software™.
Metaboli (www.metaboli.com) operates popular video game download portals under its owned and exclusive brands Gamesplanet™, Gametap™, Gametap Club™ and Metaboli™. Video game enthousiasts around the world enjoy the company’s player-centric alternative to generalist marketplaces and keys resellers.
Etienne Viellard | Chief Marketing Officer, Nexway
Tel. +1 (415) 988 7759 | firstname.lastname@example.org
Mario Utz | Vice President, Content and Business Development, Metaboli
Tel. +49 172 4140 400 | email@example.com
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