After appointing a new President, Renaud Sibel, and developing its offer in 2017 with new innovative products, the French company Nexway is consolidating its sales and marketing strategies and expanding to new markets & verticals
In an ever-changing digital industry, Nexway‘s teams are driving innovation at all levels of the company. The leading provider of solutions to monetize the digital transformation of enterprises and connect them to the global digital market, intends to conquer new markets and expand its activities in vertical sectors linked to subscriptions and customer monetization. Nexway also intends to continue growing thanks to its agility, expertise and high levels of customer satisfaction.
2017: a new President to accelerate the growth of the company
In order to support its positioning in the monetization and digital distribution market, Nexway appointed a new Chairman in May 2017: Renaud Sibel. Drawing on his experience, among others, as COO EMEA at SAP Hybris, his mission at Nexway is to accelerate the go to market and expand Nexway’s presence on new market verticals.
“Nexway has experienced rapid growth this year thanks to solid and diversified partnerships since its creation in 2002. Today, the challenge is to optimize the experience of our customers and support them in their transformation while creating a strong differentiation and competitive advantage within the digital economy”
comments Renaud Sibel.
New generation products for e-commerce
To help merchants prepare for the generational change in consumer shopping any payment behaviours, and to prepare merchants for truly “headless commerce”, Nexway was among the first companies to create an adapted solution, supported by a platform composed of a digital microservices and enabling, among other things, a better conversion experience, seamless integration and real-time access to broad and simplified online payments.
Continuing to leverage the strength of its expertise around data management and optimization, and following it’s already demonstrated success in achieving customer retention rates well above 85% for subscriptions, Nexway deployed an aptly named solution: SMART REPLAY. This core piece of functionality relies on artificial intelligence to optimize reengagement rates and payment authorizations and is immediately available to customers of the MONETIZE platform and other, select premium customers.
“We all care about engaging our customers at the right time. Machine learning algorithms, our payment database and our experience are valuable resources that have enabled us to implement SMART REPLAY, an innovative and powerful tool that we are proud to make available to our customers”
said Pierre Mathis, Nexway’s Customer Satisfaction Manager.
2018: further developments, new markets and international ambitions
Nexway’s development and structuring in 2017 underscores its ambition to become the leading solutions provider in the agile monetization industry. Nexway is positioning itself as the partner of choice for major brands to support them in adapting their business strategies to the evolution of the digital shopping experience.
Throughout 2018 new solutions and features to support commerce by allowing companies to expand across borders and verticals, and simplify the digitalization of points of sale will continue to be added.
In addition to setting a double-digit growth target for 2018, Nexway announces that it will soon expand its activities and services in Asia. This combined activity of new verticals, markets and a truly agile headless commerce solution all promise to make 2018 a very exciting year and continue to place Nexway as a company to watch.
Nexway will continue to leverage its leadership position through an active go-to-market program that includes, among other activities, speaking events and keynotes. Renaud Sibel recently participated at one such analyst conference, organized by MGI Research. Listen here Renaud explains how Nexway leverages headless commerce and the challenges faced in today’s payments world.
Nexway is a leading provider of solutions to monetize digital businesses and connect companies to the worldwide digital market. Founded in 2002, Nexway has enjoyed rapid growth, thanks to strong and diversified partnerships. Based in Paris – La Défense, France, the company has subsidiaries in the USA, Brazil, Germany, Italy, Spain, Poland, and Japan. Leading companies who rely on Nexway include retailers Orange™, Yahoo! Japan™, Softwareload™, Best Buy™, Amazon™; and publishers Kaspersky Lab™, Kingsoft™, Adobe™, 2K Games™, Big Fish™, ESET™, Avast Software™ and many others.
Isabelle Renard & Alexandre Denis
Tél : 01.42.22.24.10
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