As software-as-a-service (SaaS) becomes an increasingly popular business model, free trial acquisition which allows prospective consumers to explore the service without fees, also becomes a norm for SaaS companies.

It is indisputable that allowing potential customers to navigate your product for themselves is a much more efficient way to demonstrate your value.

But when it comes to offering free trials, there are a lot of questions that come up. What is the purpose of a free trial? Should you have one? How to convert free trials into paid users? How long should your free trial be? Should you ask for credit card references?

In this brochure, you will find an overview on how to set up an effective free trial marketing strategy that delivers high conversions.