Events
The Norwegian company known primarily for the Opera web browser selected Nexway for its expertise to develop and manage the new Opera VPN Pro subscription service in order to deliver the best online customer experience to Opera’s hundreds of millions of users worldwide.
Opera VPN Pro subscription service
Opera has innovated in the browser and online space for more than 25 years. Privacy and security has always been a key priority, which is why, seven years ago, Opera became the first major browser to offer a free, unlimited, and no-log browser VPN service. Now Opera is expanding its security features with the new Opera VPN Pro subscription service, a premium system-wide VPN which allows you to protect all your app traffic on Android, Windows, or Mac devices. Existing Opera users can easily subscribe using their Opera accounts, without the need to download another app or create another account.
“At Opera we are expanding our product offering to provide our users with premium services. Especially on desktop where there are no widely adopted app store solutions, it is crucial for us to give users convenient payment options. We have integrated Nexway as the Merchant of Record for our VPN Pro service, which has allowed us to ensure our users have a good payment experience with customized flows and designs, and various payment methods. It was also important to us that Nexway has experience in the VPN market and beyond, which allows us to work together on more premium services to come.”
Krystian Zubel, VP at Opera.
“Nexway is proud to support Opera in expanding their service portfolio by enabling the online sales experience of Opera VPN Pro product. Leveraging our ecommerce platform and merchant services, Nexway covers the whole spectrum of digital sales complexity including payment, taxation, anti-fraud, customer support, subscription model enablement. In an industry where acquiring a new premium subscriber is ever more expensive, acting on acquisition support via activated trial diffusion and retention maximization is a major stake to reinforce revenue predictability, benefit from a stable cashflow perspective and get the best out of your marketing investments. Nexway is dedicated to maintaining these strategic activities on behalf of our Partners.”
Pierre-Henri Paulhe, VP, Global Accounts at Nexway.
VPN commercialization is becoming increasingly challenging
VPNs are an increasingly essential feature of online life – they help protect one’s identity and activity so that users can peruse the internet privately, keeping their personal information safe from prying eyes. But offering VPN subscription solutions to consumers involves particular expertise and burdensome regulations on the vendor’s side.
Opera VPN Pro – A Subscription Business Model in search of an Experienced Partner
With 20 years of experience running subscriptions and eCommerce solutions and its ability to comply with specific auto-renewal regulations, Nexway became the partner of choice. Businesses offering automatic subscriptions should provide consumers with clear information about the business renewal program, especially concerning renewal dates, cancellations, and the expiration date of any free trial. To be fully compliant with regulations, Nexway has enabled seamless checkout and payment details to make sure that customers are able to make a fully informed choice about auto-renewal.
The Necessity to Benefit Payment Service Providers Network
With Merchant of Record (MoR) capabilities, Nexway emerged as the perfect partner to seamlessly support Opera in the commercial rollout of their new product VPN Pro worldwide with subscription, payment management and, fraud prevention. As a Merchant of Record, Nexway enables Opera to benefit from an extensive network of partners worldwide, such as banks & merchants, to provide cutting-edge, scalable & secure payment solutions for the deployment of Opera VPN Pro.
Nexway supports companies to take note of the steps to incorporate best practices ensuring a compliant auto-renewal process with consumer protection legislation.
About Opera
Opera is a web innovator building on more than 25 years of innovation that started with the Opera web browser. While Opera is leveraging its brand and engaged user base in order to grow and develop new products and services for people who seek a better internet experience, Opera’s PC and mobile web browsers, content discovery platform Opera News, and apps dedicated to gaming, Web3 and e-commerce are already the trusted choices of hundreds of millions of active and engaged users. Opera is headquartered in Oslo, Norway, and listed on the NASDAQ Stock Exchange under the OPRA ticker symbol. Download and access Opera’s products and services from www.opera.com.